“They can be dressed up or down,” said Kim Lennert, owner of Moveable Feast in Geneva. Many bakers consider them works of art, even. Often, these are upscale, designer creations that offer as many bells and whistles as cakes. These cupcakes are a far cry from a Suzy Homemaker’s sprinkle-laden, after-school snack or packaged Jewel dozen. That mentality has spilled over into the dessert discussion.” “So people are renouncing the conventional and going for the details that are going to achieve the wow factor.
Everyone is seeing these lavish affairs with out-of-the-ordinary accents and understanding what’s possible to execute,” said Holly Yumanino, a Carol Stream event planner. “The name of the game is differentiation these days - you want your personality to shine through in a way that sets you apart from your neighbor. “I think it’s really taking off because who doesn’t love a cupcake? They’re reminiscent of your childhood and really set a fun tone for the event.”īakers and industry experts alike attribute the phenomenon to reality wedding shows, media coverage of celebrity nuptials and bride resources such as The Knot, which expose average engaged couples to the hottest trends. I’m insanely busy and can’t keep up with the demand,” she said.
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